[1]
Acibar, A.G. et al. 2026. The Emergence of Budol: A Study on Impulse Buying Behavior in Livestream Selling as a Basis for Marketing Insights among Gen Z Consumers in Metro Manila. International Journal of Education, Research, and Innovation Perspectives. 2, 5 (May 2026), 315–334. DOI:https://doi.org/10.5281/zenodo.20085231.