ACIBAR, Arabella Grace et al. The Emergence of Budol: A Study on Impulse Buying Behavior in Livestream Selling as a Basis for Marketing Insights among Gen Z Consumers in Metro Manila. International Journal of Education, Research, and Innovation Perspectives, Philippines, v. 2, n. 5, p. 315–334, 2026. DOI: 10.5281/zenodo.20085231. Disponível em: https://ijerip.erio.org.ph/index.php/articles/article/view/596. Acesso em: 9 may. 2026.