Acibar, Arabella Grace, Ethan Justin Aquino, Christian Jeremiah Buela, Samantha Kyla Cabrera, Ella Shayne Caguitla, Justin Montuya, John Darrell Saludaga, et al. 2026. “The Emergence of Budol: A Study on Impulse Buying Behavior in Livestream Selling As a Basis for Marketing Insights Among Gen Z Consumers in Metro Manila”. International Journal of Education, Research, and Innovation Perspectives 2 (5): 315-34. https://doi.org/10.5281/zenodo.20085231.