Kasilag, King Ceasar Ian, and Kristy Aireen Reamillo. “Heritage Branding, Customer Loyalty, and Brand Equity of Marikina Shoes: Toward a Strategic Heritage-Driven Business Sustainability Framework”. International Journal of Education, Research, and Innovation Perspectives, vol. 2, no. 9, Sept. 2026, pp. 1034-41, https://doi.org/10.5281/zenodo.22769722.