Business Practices of Online Micro – Entrepreneurs
DOI:
https://doi.org/10.5281/zenodo.20323714Keywords:
business administration, online business, narrative inquiry, Negros OccidentalAbstract
Today’s online business is becoming increasingly competitive. People have more chances to choose different products from different sellers without spending so much time strolling around just like before. With this, an online entrepreneur is facing a challenging opportunity on how to leverage its resources, how to maximize the social media to reach a higher potential market. This also gives an opportunity to those individuals who are seeking for a better source of living at the comfort of their homes. Online business becomes an open door for most people aspiring to become an entrepreneur. This study aimed to explore and discover the stories of online entrepreneurs from Bacolod and Escalante. A series of face-to-face interview were conducted to gather the data. Qualitative design using narrative inquiry was employed to gather the data from the conversational partners. Trustworthiness of findings were established using member check for credibility, step wise replication and code recode strategy for dependability, rich and thick description for transferability and audit trail using an audio recorder and filed notes for conformability. Results revealed that in order to stay abreast in the online business, an entrepreneur must consider and manage its online customer, secure the business stability and sustainability and manage online marketing effectively. These factors, if not recognized, might lead to business failure in the long run. An entrepreneur must know how to grasp opportunities and face the threat in order to sustain its business.
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