The Promotional Strategies of a Private School: Basis for Marketing Scheme
DOI:
https://doi.org/10.5281/zenodo.22804132Keywords:
promotional strategies, private school marketing, social media advertising, print advertising, television advertisingAbstract
The aim of this study is to determine the level of promotional strategies of private academic institutions in terms of print advertising, TV ads, and social media support. It also seeks to identify an institutionalized marketing scheme to enhance the promotional strategies for a private school, potentially increasing the enrollment rate. The study employs a descriptive design of quantitative research, describing the level of a private school's promotional strategies using descriptive or inferential statistics. The findings indicate that promotional strategies in a private school in Tagum City are perceived as extensive, regardless of gender differences among respondents.
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