The Green Practices of Event Organizers and its Impact to their Brand Reputation in the Province of Pampanga
DOI:
https://doi.org/10.5281/zenodo.23245317Keywords:
Waste Minimisation, Energy Efficiency, Water Consumption, Eco-Procurement, Brand Reputation, Green PracticesAbstract
This study engrossed on the effect of green practices of event organizers on their brand reputation in the Province of Pampanga. The research examined the selected event organizers, suppliers, and event participants involved in the province of Pampanga local events industry. A total of 270 respondents were selected using the method of stratified random sampling technique. In order to ensure proper representation of the stakeholders such as attendees, main clients, and event organizers/suppliers. Also, the researchers utilized a quantitative correlation research design and used the frequency, percentage, weighted mean, standard deviation, and pearson product-moment correlation were used to analyze the data and determine the relationship between green practices and brand reputation. The implementation of the green practices was attentively examined in a way of waste minimisation, energy efficiency, water consumption, and eco-procurement. This study strongly revealed that green practices among event organizers in Pampanga were generally highly practiced, particularly in waste minimisation, energy efficiency, and eco-procurement, while water consumption was moderately practiced. With that, the brand reputation of event organizers in the province of Pampanga was determined to be very favorable, indicating high levels of trust, credibility, and positive customer perception. Likewise, the study showed a strong positive relationship between green practices and their brand reputation. The variables of waste minimisation and eco-procurement demonstrated a moderate positive correlation, while the energy efficiency showed a moderate relationship and water consumption showed a weak but significant relationship. In conclusion, the study concluded that the consistent implementation of green practices enhances the brand reputation of event organizers in the province of Pampanga. The researcher’s results led to the recommendations of event organizers may strengthen sustainability initiatives, particularly in water management, to further improve their brand reputation and maintain competitiveness in the tourism and events industry.
Downloads
References
Alakkas, A. A., et al. (2023). Corporate social responsibility and firm-based brand equity: The moderating effect of marketing communication and brand identity. Sustainability. https://www.researchgate.net/publication/360627278
Asia-Pacific Journal of Innovation in Hospitality and Tourism. (2023). Special issue on sustainable event management practices in Central Luzon. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 12(3), 1–18. https://fslmjournals.taylors.edu.my/wp-content/uploads/APJIHT/APJIHT-2023-12-3-SpecialIssue/APJIHT-123_full-issue.pdf
Bohdanowicz, P. (2006). Environmental awareness and initiatives in the hotel industry. International Journal of Hospitality Management, 25(4), 662–682.
Borbon, N. M. D. (2022). Sustainability practices in tourism and hospitality management: A Philippine
perspective. SSRN Electronic Journal.https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4149415
Chen, X., & Sun, Y. (2024). Green practices and enterprise performance in agri-food systems. International Food and Agribusiness Management Review, 28(4), 824–842. https://brill.com/downloadpdf/view/journals/ifam/28/4/article-p824_11.pdf
Dela Cruz, R. A. (2021). What you see is what you get: Sustainable tourism practices and behavioral intention in ecotourism of Bongabon, Nueva Ecija, Philippines. International Journal of Research and Innovation in Social Science. https://rsisinternational.org/journals/ijriss/articles/what-you-see-is-what-you-get-sustainabletourism-practices-and- behavioral-intention-in-ecotourism-of-bongabon-nueva-ecijaphilippines/
Harb, A., et al. (2025). Beyond the experience: Understanding the role of reputation in events and festivals attendance. ResearchGate. https://www.researchgate.net/publication/395391380
Iskandar, R., et al. (2024). The influence of sustainable business practices on firm performance. Jurnal Siasat Bisnis. https://journal.uii.ac.id/JSB/article/view/31519/16471
Johanudin, L., Nur, S., & Shelle, M. R. (2022). A study of brand image towards customer satisfaction in the Malaysian hotel industry. Procedia – Social and Behavioral Sciences.
https://pdfs.semanticscholar.org/8119/27f6ce081fb9e2635d79635cf83ec12e416f.pdf
Kelton, J. (2025). Sustainable event management and environmental responsibility in global tourism. Journal of Sustainable Tourism and Hospitality Management. https://link.springer.com/article/10.1007/s41471-025-00215-8
Laing, J., & Frost, W. (2010). How green was my festival? Exploring challenges and opportunities associated with staging green events. International Journal of Hospitality Management, 29(2), 261–267.
Mensah, I. (2014). Stakeholder pressure and hotel environmental performance in Accra, Ghana. Management of Environmental Quality, 25(2), 227–243.
Pulhin, J. M., & Borbon, N. M. D. (2021). Green practices in event management. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 10(2). https://fslmjournals.taylors.edu.my/wp-content/uploads/APJIHT/APJIHT-2021-10-2/APJIHT2021-P2-10-2.pdf
Samonte, W. G. (2024). Green event practices and sustainability strategies in Philippine event management. International Journal of Multidisciplinary Research and Analysis, 12(10). https://consortiacademia.org/wp-content/uploads/2022/m_v12i10/M241246_final.pdf
Samonte, W. G., et al. (2024). Event industry green practices and management strategies towards client satisfaction in Panay Island: Basis of a sustainability framework. ResearchGate. https://www.researchgate.net/profile/Wella-Gem-Samonte/publication/396224581
Vivek, M. (2024). Sustainable event practices in the post-pandemic era with a focus on green strategies for international conferences. International Journal of Event Management (IJETM), 1(1), 1–8. https://iaeme.com/MasterAdmin/Journal_uploads/IJETM/VOLUME_1_ISSUE_1/IJETM_01_ 01_001.pdf
Alampay, R. B., & Gonting, J. (2024). The tourism value chain as framework for sustainable event and tourism development. In Advances in tourism and hospitality management. Emerald Publishing Limited.
https://www.emerald.com/books/edited-volume/17345/chapter-abstract/94309723
Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Harvard Business School Press.
Fombrun, C. J., Gardberg, N., & Sever, J. (2000). The reputation quotient (RQ). Journal of Brand Management, 7(4), 241– 255.
Fombrun, C. J., & Van Riel, C. (1997). The reputational landscape. Corporate Reputation Review, 1(1–2), 5–13.
Rivera, M. A., & Gutierrez, E. L. (2023). Sustainable tourism and event management practices in developing economies. Emerald Publishing Limited. https://bookstore.emerald.com/media/preview/9781837536795-23-2.pdf
Urde, M. (2021). Core value-based corporate brand building. In European Journal of Marketing (pp. 1017–1040). Emerald Publishing. https://www.emerald.com/books/edited-volume/14860/chapter-abstract/85963811 CityPopulation.de. (2026). Pampanga (Province, Luzon, Philippines) – Population statistics, charts and map (Admin. 0354). https://www.citypopulation.de/en/philippines/luzon/admin/0354__pampanga
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
