Readiness on Modernization of the Virac Public Market in Catanduanes: A Case Study
DOI:
https://doi.org/10.5281/zenodo.19269530Keywords:
Governance and Management Systems, Market-Driven Modernization Framework, Modernization Readiness, Public Market ModernizationAbstract
Public markets play a vital role in local trade and community livelihoods; however, the aging infrastructure of the Virac Public Market and increasing competition from modern retail establishments necessitate an evaluation of its readiness for modernization. This study assessed the readiness of the Virac Public Market in Catanduanes for modernization by examining its governance and management systems, level of readiness across key dimensions, and the hindering factors and progress toward modernization. The study employed a mixed-methods case study design integrating quantitative and qualitative approaches. Participants included market vendors, market personnel, and local market authorities. Governance and management systems were assessed through documentary reviews of the Annual Investment Program; Market Code; Municipal Revenue Code; General Fund Budget; and Annual Financial Reports, focusing on market administration, policies, rules and regulations, and revenue collection mechanisms. Modernization readiness in terms of infrastructure, technology, workforce capability, and financial resources was measured through survey questionnaires administered to 190 respondents selected through quota sampling. Meanwhile, 26 key informants selected through purposive sampling participated in key informant interviews and focus group discussions to identify the hindering factors and progress toward modernization. Findings revealed that the governance and management systems of the Virac Public Market are generally functional; however, improvements in efficiency and system integration are needed. The market also demonstrates readiness for modernization, with gaps in infrastructure, technological integration, workforce capability, and financial management. Based on these findings, the study proposed the S.I.G.L.A.S. Market-Driven Modernization Framework to strengthen governance, digitalize revenue systems, improve infrastructure, enhance workforce development, and ensure sustainable financial management for long-term market modernization.
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