Salay Community College Online Library Resources Through Social Media: Evaluation and Improvement
DOI:
https://doi.org/10.5281/zenodo.19456013Keywords:
Social media, academic libraries, online library resources, library services, user awareness, resource utilization, open educational resources, Facebook engagement, information communication technology, digital librariesAbstract
Social media has become an innovative educational and marketing tool for libraries to boost awareness and provide their clients with effective and efficient resources and services. The COVID-19 pandemic pushed Salay Community College Library to adopt social media to connect and support the information needs of its clientele. Facebook, in particular, is widely used by public and academic libraries, making it the most popular and logical social media network for creating library awareness and marketing resources and services by libraries worldwide. This study delved into evaluating and enhancing Salay Community College's online library resources and services through social media. A quantitative research design, particularly a descriptive correlation method, using a survey questionnaire with 563 respondents randomly selected from the community of Salay Community College. There are twenty-four (24) identified Open Educational Resources (OER) and two (2) online services offered. Findings revealed that respondents exhibit a high level of awareness for specific online resources, such as the Open Library, with a mean score of 3.123. Additionally, resources like Internet Archives, ManyBooks, and Open Textbook Library fall within the range of moderate awareness. Furthermore, resources like American Spaces eLibraryUSA, EBSCO Open Dissertations, and JSTOR are identified as falling into the slightly aware category, with mean scores ranging from 1.5 to 1.9, indicating a relatively lower level of awareness among users. These findings contribute to understanding the awareness landscape of online resources and highlight areas for improvement in promoting awareness among users. This study examined the awareness levels of two prominent online services, Facebook Page and Messenger. Through quantitative analysis, mean scores above 3.0 are observed for both services, indicating a relatively high level of awareness among respondents. The result showed that these online services' awareness levels provide valuable insights for organizations aiming to enhance their online presence and engagement strategies. The result revealed the utilization patterns of online resources and services among students and faculty members, focusing on the platforms' accessibility and utilization. The study revealed that Open Library and Open Textbook Library exhibit high utilization levels, indicating active engagement with online resources among respondents. Facebook Page and Messenger emerged as highly utilized platforms, with mean scores of 3.34 and 3.60, respectively, categorizing them within the "Very High" utilization categories. Student utilization is slightly higher than the faculty usage of online resources and online services, indicating that they are more actively engaged with online resources and services. The result showed that there is a significant relationship between awareness and utilization, implying that increasing awareness positively has an impact on utilization. The finding suggests a need to implement a marketing program to increase awareness of the higher level of utilization of online resources and services at Salay Community College.
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