Facebook Live Disaster Risk Communication and Community Preparedness among Flood-Prone Residents in Marikina City
DOI:
https://doi.org/10.5281/sf92b636Keywords:
Facebook Live, disaster communication, flood preparedness, community resilience, Marikina CityAbstract
Flooding remains a recurring hazard in Marikina City, Philippines, requiring timely and effective disaster communication. This study examined the effectiveness of Facebook Live as a disaster risk communication tool and its relationship with community preparedness among residents of selected flood-prone barangays. Using a quantitative descriptive-correlational cross-sectional design, data were collected from 242 adult respondents through the Facebook Live Disaster Risk Communication Scale (FL-DRCS). Results showed that Facebook Live communication was perceived as highly effective in terms of clarity, timeliness, usefulness, and
situational awareness (M = 4.31). Two-way communication quality
was also rated high (M = 3.85), while perceived LGU responsiveness obtained the highest rating (M = 4.36). Community preparedness was likewise rated high (M = 4.27). Pearson correlation analysis revealed a significant moderate positive relationship between Facebook Live disaster communication and community preparedness (r = .560, p < .001). Findings indicate that Facebook Live serves as an effective digital communication platform that enhances preparedness behavior during flooding events. The study recommends strengthening interactive communication mechanisms and integrating Facebook Live into formal flood risk communication policies.
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