Empowering Bantayan Island Through a Centralized Digital Tourism Portal: An Evaluation Using ISO/IEC 25010 and UTAUT
DOI:
https://doi.org/10.5281/zenodo.19430835Keywords:
Technology Management, Digital Tourism Portal, Sustainable Tourism, ISO/IEC 25010, UTAUT, Tourism Information System, Bantayan Island, Digital TransformationAbstract
Tourism is a vital driver of economic growth in island destinations; however, many emerging tourism areas struggle with fragmented information systems, weak digital integration, and limited coordination among stakeholders. This study developed and evaluated a Centralized Digital Tourism Portal for Bantayan Island, Philippines, to consolidate tourism-related information, services, and governance across its three municipalities. A mixed-methods approach was adopted, combining system development with quantitative evaluation based on ISO/IEC 25010 software quality standards and the Unified Theory of Acceptance and Use of Technology (UTAUT). Results indicate high system quality, with usability (M = 4.58), security (M = 4.52), compatibility (M = 4.53), and reliability (M = 4.33) rated at excellent levels, while functional suitability (M = 3.85) and performance efficiency (M = 4.07) were rated very good. User acceptability was also strong, with performance expectancy (M = 4.60) and effort expectancy (M = 4.38) reflecting high perceived usefulness and ease of use. However, facilitating conditions (M = 4.11) and social influence (M = 4.07) revealed variability linked to disparities in infrastructure, technical support, and institutional promotion. Despite the system’s strong technical performance and user acceptance, key barriers—including unstable internet connectivity, financial constraints, and limited digital infrastructure—remain critical challenges to large-scale implementation. Overall, the study demonstrates the potential of centralized digital tourism platforms to enhance destination management, improve stakeholder coordination, and support sustainable tourism development.
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