Sarcastic Wit of Meranaw Netizens: An Exploration of Comments on MSU Page and Community Group
DOI:
https://doi.org/10.5281/zenodo.18344108Keywords:
Meranaw netizens, sarcasm, MSU page, community group, propositionalAbstract
The sarcastic wit is a communicative strategy employed by Meranaw netizens to express humor or criticism while navigating social interactions on Facebook. Understanding this sarcasm is crucial as it varies across contexts and cultures, requiring users to be mindful of which sarcastic expressions resonate well within the Meranaw community. With this, this paper examined the pragmatic structures and functions of comments posted by Meranaw netizens on the MSU page and community group. The researchers collected and analyzed a range of comments from both platforms related to the event, University Foundation 2024, using a qualitative approach with a descriptive research design. In the analysis of the data obtained, propositional was the most common structure, and assessment tool was the most prevalent function of sarcasm used by Meranaw netizens, that was mainly to express irony and critique. Furthermore, the study revealed that the MSU page favored clear sarcasm for wider engagement, while the community group leaned towards more nuanced illocutionary sarcasm that encouraged deeper reflection among users. In the end, this investigation showed that sarcasm is a keyway for Meranaw people to express their thoughts and feelings online by using different styles depending on whether they are in a public or private online setting.
Downloads
References
Attardo, J. (2001). Sarcasm: Functions in communication. Journal of Pragmatics, 33(1), 89-112.
Berman, M., & Cooper, C. (2019). Humor as Resistance: Digital Spaces and the Role of Sarcasm in Marginalized Communities. International Journal of Communication, 13(1), 1345- 1364.
Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage. Cambridge University Press.
Camp, J. (2012). Understanding sarcasm: Pragmatic. Journal of Pragmatics, 43(2), 301-327.
Camp, J. (2011). Sarcasm and Meaning Inversion: Exploring Attitudes and Contexts. Journal of Pragmatics, 2905–2918.
Carston, R., & Uchida, S. (2019). Sarcasm and the principle of relevance: Cognitive effects in communication. Pragmatics and Cognition, 27(2), 193-216.
Chen, M., & Xiao, X. (2022). The Effect of Social Media on the Development of Students' Affective Variables. Frontiers in Psychology, 1-8.
Clark, H. H. (2022). Pragmatic inference and optimal relevance: Revisiting communication theories. Linguistic Inquiry, 53(3), 511-529.
Clark, H. H. (2013). Communication in action. Psychology Press.
Colston, H. L., & Gibbs, R. W., Jr. (2019). Irony and sarcasm. Cambridge University Press.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Culpeper, J. (2016). Impoliteness: Using Language to Cause Offense. Cambridge University Press.
Cutting, J. (2002). Pragmatics and Discourse: A Resource Book for Students. London: Routledge.
Dynel, M. (2021). The pragmatics of sarcasm in online communication: A relevance-theoretic perspective. Journal of Pragmatics, 1(5), 65-78.
Dynel, M. (2020). Sarcasm as a pragmatic tool in digital discourse. Journal of Pragmatics, 17(4), 47-58.
Dynel, M. (2018). Irony and sarcasm revisited: Contextual factors in pragmatic interpretation. Linguistic Society of America, 12(3), 23-41.
Fadilah, I., & Wijayanto, A. (2024). Sarcasm in social media: A study of comments on Sam Smith's Instagram posts. Journal of Social Media Studies, 39(1), 101-116.
Garmendia, J., & Roush, A. (2020). Sarcasm and irony in digital communication: A pragmatic approach. Discourse Studies, 22(4), 467-482.
Gianluca, T., Riccardo, B., & Maria, L. (2022). The role of online platforms in shaping public communication: An analysis of sarcasm in digital interactions. Journal of Digital Communication Studies, 15(2), 45-60.
Goffman, E. (1967). Interaction ritual: Essays on face-to-face behavior. Pantheon Books.
Haugh, M. (2013). The pragmatics of humor and sarcasm. In S. C. Levinson, M. J. Harris, & B. A. F. Lindholm (Eds.), The Cambridge handbook of pragmatics (pp. 372-391). Cambridge University Press.
Helal, N., Hassan, A., Badr, N. L., & Affy, Y. M. (2024). A contextual based approach for sarcasm detection. Scientifc Reports, 1-12.
Holmes, J. (2018). An introduction to sociolinguistics (5th ed.). Routledge.
Holtgraves, T. (2019). Social communication. Routledge.
Jebaselvi, A. E., Mohanraj, K., Thangamani, A., & Kumar, R. M. (2023). The Impact of Social Media on the Evolution of Language and Communication Trends. International Journal of English, 41-44.
Kadhim, W. M., & Mewada, C. (2023). An analysis of pragmatic sarcasm in political debate. Journal of Pragmatic Linguistics, 58(3), 340-358.
Kavanaugh, A. L., Lee, C. H., & Lussier, D. (2019). Public and private social media interactions: Exploring the differences in user behavior and communication strategies. Social Media & Society, 5(1), 1-15.
Kemp, S. (2023). Digital 2023: Philippines. Datareportal. https://datareportal.com/reports/digital-2023-philippines.
Khodak, M., Saunshi, N., & Vodrahalli, K. (2018). A Large Self-Annotated Corpus for Sarcasm
Kim, S. (2023). Sarcasm and the use of the “like” prefix in social media discourse. Language and Communication, 7(4), 19-33.
Lee, J., & Zeng, W. (2020). Lexical choices in sarcasm: A study of ironic communication in online contexts. Journal of Pragmatics, 15(9), 12-24.
Mangaliso, M. T., & Moore, A. (2022). Illocutionary force and sarcasm: Understanding intent in indirect communication. Linguistic Society of America, 37(2), 115-132.
Matthews, P., & Boyles, J. (2020). Sarcasm in the digital age: Relevance cues in online discourse. Pragmatics and Society, 11(2), 204-219.
Miller, E., & González, A. (2019). Sarcasm as a social negotiation tool in online interactions. Journal of Digital Communication, 36(1), 92-106.
Moeschler, J. (2018). Relevance and pragmatics: Theoretical and applied perspectives. Language and Communication, 62(1), 25-34.
Olaniyan, D., Ogundokun, R. O., Bernard, O. P., Olaniyan, J., Maskeliunas, R., & Akande, H. B. (2023). Utilizing an Attention-Based LSTM Model for Detecting Sarcasm and Irony in Social Media. Computers, 1-15.
Oraby, S., Harrison, V., & Riloff, E. (2016). Harnessing Context for Sarcasm Detection in Social Media.
Pantoja, L. E., & Mendoza, A. R. (2020). The functions of sarcasm in Filipino communication: A socio-pragmatic approach. Philippine Journal of Linguistics, 51(2), 75-92.
Pexman, P., Olineck, K., & Ransom, K. (2020). Recognizing sarcasm in spoken and written communication. Journal of Language and Social Psychology, 39(3), 305-322.
Reinecke, L., Trepte, S., & Naab, T. K. (2021). The effect of social context on communication styles: Understanding platform-specific interaction. Journal of Media Psychology, 33(3), 123-140.
Rui, P., Zhang, Z., & Chen, W. (2023). The pragmatic structures of sarcasm in digital communication. Discourse and Communication, 17(1), 41-61.
Schneider, B., Wilson, J., & Thomas, K. (2023). Linguistic practices in digital spaces: social media as a window to cultural discourse. Journal of Digital Communication Studies, 15(3), 215–230.
Shelldyriani, S., & Munandar, A. (2020). Sarcastic expressions and the influence of social distance and relative power in the TV series Friends. Lexicon, Universitas Gadjah Mada, 9(2), 62–70.
Smith, A., & Johnson, R. (2021). Propositional and lexical structures in face-to-face sarcasm. Journal of Pragmatic Studies, 40(2), 187-205.
Sperber, D., & Wilson, D. (2018). Relevance theory: Applications and implications. Wiley.
Sperber, D., & Wilson, D. (1986). Relevance: Communication and cognition. Harvard University Press.
Sykora, M., Elayan, S., & Jackson, T. W. (2020). A Qualitative Analysis of Sarcasm, Irony and Related #hashtags on Twitter. Big Data & Society, 1-15.
Tanaka, K., & Uchida, M. (2021). Shared knowledge and relevance in online sarcasm: A sociolinguistic study. Digital Pragmatics, 8(1), 41-58.
Thompson, L., Kim, M., & Liu, J. (2019). Strategic use of sarcasm in political discourse. Political Communication, 36(5), 570-587.
Tracy, S. J. (2020). Qualitative research methods: Collecting evidence, crafting analysis, communicating impact (2nd ed.). Wiley-Blackwell.
Tsai, J., & Liang, S. (2021). Propositional sarcasm in online communication: The role of brevity in ironic discourse. Linguistic Society of America, 17(1), 65-77.
Vasic, S., & Koteyko, N. (2019). Social interaction and digital communication: The impact of group dynamics on sarcasm use. Communication Research, 46(5), 665-687.
Wilson, D., & Sperber, D. (2021). Relevance theory revisited: Advances and applications. Linguistics and Philosophy, 44(4), 567-589.
Ziegler, R., & Dozier, A. (2023). Sarcasm in social interactions: Humor, camaraderie, and conflict. Social Psychology Quarterly, 86(1), 45-59.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
